Real Estate Project Marketing & Consultancy

Floret offers services to developers / builders and Real Estate Funds. As in other industries, our advise to developers and Real Estate Funds is to focus on your core-operations namely, procuring land, obtaining developmental approvals and raising and managing capital / working capital, by in-sourcing all such operational teams and outsource the ‘Sales & Marketing’ function to us.

Our specialized Project Marketing team will act as the extended ‘Sales and Marketing’ arm of developers / Real Estate funds.

We create and implement a complete marketing programme, tailor-made to target markets and purchaser profiles. Our approach is positive, flexible and innovative and our professionalism is second to none. The Project Marketing & Consultancy service covers every aspect of the development cycle, right from initial feasibility through to the final sale. A potential list of services that can be offered is elaborated below.We believe that a consultation process represents the start of a transaction process. It is our primary objective to provide the best possible property related advice whether this is around the corner, in a major city, an emerging market or in a previously unfamiliar location or sector.

  • Project Marketing Services

    » Feasibility and viability reports including competition analysis

    » Design and layout recommendations

    » Introducing other project partners such as Master planning architects, interiors designers, home loan lenders, vendors for creation of marketing collateral

    » Pricing recommendations

    » Evolving and executing a marketing and advertising strategy, including designing a PR strategy and media planning for managing spends on print, TV, radio, online and direct marketing campaigns.

  • Project Sales Services

    » Access to our network of clients, both in India and abroad

    » Access to the clients of our partners such as wealth management/private banking arms of leading banks and NBFC’s in India.

    » Corporate sales – structuring and offering special offers to employees and corporate.

    » Handling of all in-bound leads generated from the various marketing and advertising activities.

    » Handling business MIS, post-sale customer interactions, complaints and such other support activities, except for “payment or collection or banking support”.

  • Turnkey Management Services

    » Development of Layout Plan

    » Development Work DPR (Detailed Project Report)

    » Awarding Development Contracts and appointment of PMC (Project Management Consultant)

    » Development of Administrative Infrastructure – Site & Sales Office

    » Recruitment of Human Resource

    » Marketing Plan

    » Sales Management

    » Post Sales Management with review of documents drafting, registration work etc)

    » Monitoring Development Work like analysis of plans, progress, deviation, corrections etc

    » Out sourcing management